LionsDive Beach Resort is one of the leading Resorts on the Caribbean island of Curacao. The resort evolved over the past decade and earned its 4 stars. It was time to embed this into an evolved brand identity. Therefore, LionsDive asked me to design a logo. The logo was well received and welcomed by the resort’s management. Based on this logo the LionsDive management and I worked closely together to redesign a brand new identity. An identity based on three keywords: Relaxing, Beach and Quality.
These keywords became the common theme in this visual identity. Apart from these keywords, there were a few other things to consider in the creative process. The name LionsDive wasn’t always written like this. What was previously called Lions Dive & Beach Resort, is now changed to LionsDive. One word, fast and easy to remember. And almost impossible to misspell.
Of course, we want to make sure that people understand what LionsDive is. This is why we came up with the subtitle ‘Beach Resort’ and ‘Beach Resort Curacao’ used for international matters. Also, we discussed the lion as the main character of the Resort. Besides that, a lion has a symbolic meaning of strength, wisdom, and generosity it can also be a very powerful, recognizable and characteristic trademark. This is why we decided to use the Lion as a symbol (emblem) for LionsDive’s renewed visual identity.
We want to make sure that LionsDive visually stands out in the wide range of resorts, hotels, and accommodations in Curacao. We choose a modern but also timeless minimalistic design that gives LionsDive the fresh beachy and classy look it should have.